The Which? league of customer retail satisfaction has been published, and shows John Lewis and sister company Waitrose at the top. Customers rated these stores highly on both products and customer service, despite not scoring so highly on price.

Also in the top ten were low cost retailers Aldi and Lidl - customers felt that the low prices in most part more than made up for the quality of the shopping experience.

utellus is not surprised by these results. CEO Phillipe de Wilde said “These results bear out the experiences of our users. Many are prepared to pay more to get a higher quality of goods and customer service; likewise they are prepared to sacrifice the level of service where prices are substantially lower. There is a clear lesson to every business here - if you sacrifice quality and service but fail to compete on price then life will become very difficult.”